View the full site

Triton to acquire Norstat Group


Stockholm (Sweden) / Oslo (Norway) 30 September 2019 - The Smaller Mid Cap Fund advised by Triton (“Triton”) has signed an agreement to acquire Norstat Group (Norstat) a European leader in high quality panel access and data collection services for consumer market research.

Headquartered in Oslo, Norway, Norstat is a pan-European leader in data collection services for consumer market research. The company is currently active in 18 European countries with 175 FTEs across its 22 offices, and covers the entire spectrum of data collection methods, from face-to-face interviews and mystery shopping to online surveys. The company operates a proprietary base of more than 650,000 panelists and conducted more than 7,000 projects (of which c. 65% were online) and 9m interviews in 2018 for its c. 1,000 customers.

"We want to support the management and employees of Norstat by investing in and supporting the continued growth and development of the company. We look forward to working together with the management team and the Board of Directors in building a stronger and more geographically diversified company", said Peder Prahl, Director of the General Partner for the Triton funds.

“We are happy to announce Triton Smaller Mid-Cap‘s 8th platform investment which is also TSM‘s first Investment in Norway. Norstat has shown strong performance since inception and an ability to attract and retain customers based on a combination of quality, speed and price. Supported by a continued online transition and an increased focus on continental European markets, the company is well-positioned to strengthen its current positions both organically and via acquisitions, which our team will actively support”, said Andi Klein, Investment Advisory Professional and Advisor to the Triton Funds.

About Norstat

Norstat offers market and business data collection through scientifically proven, sustainable and fair collection methods. Norstats methodological recommendations are based on your needs and the questions at hand, rather than its own product portfolio.

For further information:

About Triton

Since its establishment in 1997, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors.

The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe.

Triton seeks to contribute to the building of better businesses for the longer term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth. The 39 companies currently in Triton's portfolio have combined sales of around €15.6 billion and around 74,600 employees.

For further information:

Press Contacts

Fredrik Hazén