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Triton completes acquisition of Norstat


Stockholm (Sweden) / Oslo (Norway) 22 November 2019The Smaller Mid Cap Fund advised by Triton (“Triton”) has successfully completed the acquisition of Norstat AS ("Norstat") a European leader in high quality panel access and data collection services for consumer market research. 

Headquartered in Oslo, Norway, Norstat is a pan-European leader in data collection services for consumer market research. The company is currently active in 18 European countries with 175 FTEs across its 22 offices, and covers the entire spectrum of data collection methods, from face-to-face interviews and mystery shopping to online surveysThe company operates a proprietary base of more than 650,000 active panelists and conducted more than 7,000 projects (of which c. 65% were online) and 9m interviews in 2018 for its c. 1,000 customers.  

"We want to support the management and employees of Norstat by investing in and supporting the continued growth and development of the company. We look forward to working together with the management team and the Board of Directors in building a stronger and more geographically diversified company", said Peder Prahl, Director of the General Partner for the Triton funds. 

About Norstat

Norstat offers market and business data collection through scientifically proven, sustainable and fair collection methods. Norstats methodological recommendations are based on your needs and the questions at hand, rather than its own product portfolio. 

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About Triton

Since its establishment in 1997, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors. 

The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe. 

Triton seeks to contribute to the building of better businesses for the longer term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth. The 42 companies currently in Triton's portfolio have combined sales of around €16.7 billion and around 80,800 employees. 

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Fredrik Hazén