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Unident forms European leader within dental distribution together with ADT and Hofmeester


Falkenberg (Sweden), 29 September 2022 – Unident Group (“Unident”), a Triton TSM I portfolio company and leading Nordic innovator within dental equipment, consumables, and provider of lab services, announces the formation of a new European leader, by joining forces with companies ADT and Hofmeester. The new group will be operated under the control of a joint holding company and the transaction is still subject to customary regulatory approvals.

The future group consisting of Unident (Sweden), ADT and Hofmeester (both Netherlands) will have an annual turnover of more than EUR 160 million with operations in nine countries serving more than 20,000 clinics. The group companies will keep their individual brand names.  

Aside from a significant overall increase in geographical footprint, the formation of the new group will drive synergies within product categories and new offerings, as well as providing a platform for further expansion throughout Europe.

“With today´s announcement, we are establishing a new European company within dental distribution and services that will become a growth platform by entering new markets, developing new product categories and adjacent services. Each of Unident, ADT and Hofmeester brings something to the table and the new group´s path is underpinned by strong synergies and scalable offerings, as well as continued M&A supported by Triton” says Martin Forss, Chairman of the Board of Directors of Unident.

“The new group that Unident will be part of provides us tremendous opportunities to serve current and attract new customers in an even more comprehensive way. Our strategy “We’ll back you up!” will be further strengthened thanks to the collaboration within the new group and the potential we see in the common product offering and best practice sharing. We are also eager to contribute to the development of business in the regions where our new partners are active”, says Helena Grubb, CEO Unident.


About Unident

Unident was set up in 1992 by Marcus and Christian Nordvall, sons of a dentist and dental hygienist, with the vision to develop dental care with innovative solutions. Unident has +200 employees and sales offices in Stockholm, Oslo, Copenhagen, Helsinki and a production site in Västerås. The head office is placed in Falkenberg, Sweden.

Unident operates throughout Scandinavia and has a strong market position - the 3rd biggest player in Scandinavia. We are supplier of digital X-ray and imaging software to more than 8.500 treatment rooms in Scandinavia. Strong brands – with a broad portfolio to fulfil all customers need.

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About ADT
American Dental Trading BV (ADT) is a Dental Depot that offers its products and services exclusively to dental professionals in the Benelux, Germany, Austria and France.

Thanks to continuous expansion of the range and continuous attention to quality, customer focus and very competitive pricing, ADT has been the market leader in the Benelux for many years and have seen a healthy expansion in Germany, Austria and France.

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About Hofmeester
Hofmeester Dental has been an established name in dentistry since 1978. Supplying from our own automated and conditioned warehouse in Rotterdam, we have been offering an unprecedented service to many practices in the Netherlands for more than 40 years.

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About Triton

Since its establishment in 1997, Triton has sponsored ten funds, focusing on businesses in the industrial tech, services, consumer, and healthcare sectors. Triton invests in and supports the positive development of medium-sized businesses headquartered in Europe. Triton seeks to contribute to the building of better businesses for the longer term and wishes to be agents of positive change towards

sustainable operational improvement and growth. The companies currently in Triton’s portfolio have combined sales of around EUR 18.1 billion and employ around 106,000 employees.

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Fredrik Hazén