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Sunweb acquires Airtours


Stockholm (Sweden), 3 November 2022 – Sunweb Group (“Sunweb”), a Triton fund V portfolio company, has acquired Airtours (“Airtours”) Sweden’s fourth largest tour operator. Through the acquisition, Sunweb Group will complement its existing business in Denmark, establish a strong footprint in Sweden, and will become one of the leading players in the Nordics.

Sunweb, acquired by Triton in 2019, is a digital holiday expert and one of Europe´s largest tour operators. The company was founded in 1991 and serves over one million travelers every year in seven European countries. Airtours, founded in 1998, serves around 100,000 travelers annually.

The acquisition of Airtours is an important and highly complementary step on Sunweb’s ambitious growth agenda. Both companies are asset-light, have product offerings that complement each other, sell directly to the consumer, while offering customers full flexibility with the security of a holiday package.

“In 2022, we have been leveraging all the hard work done during the two pandemic years, resulting in the best financial results in our history, increased market shares in our home markets, the introduction of cruises and the launch of Eliza was here in UK and Sunweb in Sweden, following a successful launch in Denmark in 2021. In 2023 we continue building on our improved market position and maintaining our growth. For Scandinavia, we now take an important step towards l becoming one of the largest players in the market,” said Mattijs ten Brink, CEO at Sunweb Group.

About Airtours

Travel operator Airtours was founded in 1998 and is specialized in weekend trips and sun holiday charter packages. Airtours is the largest Swedish-owned travel operator with roughly 100,000 travelers annually, of which ~70 percent are recurring customers.

About Sunweb Group
As one of the largest holiday operators in Europe, Sunweb Group is the driving force behind multiple brands across seven international markets – in the Netherlands, Belgium, Denmark, Sweden, France, UK, and Germany. At Sunweb Group, our ambition is to become the leading digital holiday expert. We will do this by continuing to develop distinctive digital brands that stand out and create personal and unique memories together with our partners. With around 500 employees and more than 300 tour guides and area managers in local destinations, we are always there for our more than one million customers each year. As an employer, Sunweb Group is proud of its unique attitude. We encourage our people to strive for both personal and professional growth and to make a meaningful impact every day. Sunweb Group was acquired by Triton Fund V in February 2019.

About Triton

Since its establishment in 1997, Triton has sponsored ten funds, focusing on businesses in the industrial tech, services, consumer, and healthcare sectors. Triton invests in and supports the positive development of medium-sized businesses headquartered in Europe.

Triton seeks to contribute to the building of better businesses for the longer term and wishes to be agents of positive change towards sustainable operational improvement and growth.

The companies currently in Triton’s portfolio have combined sales of around EUR 18.1 billion and employ around 106,000 employees.

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Press Contacts

Fredrik Hazén