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Leading seating manufacturer Scandinavian Business Seating promises furniture perfection under new house of brands: Flokk


Oslo (Norway), 16 June 2017 – Triton Fund IV portfolio company Scandinavian Business Seating, the brand owner of leading office furniture producers HAG, RH, RBM, BMA and OFFECCT will come together under new house of brands, Flokk. The move comes ten years on from the group being formed and spells exciting times ahead.

“Our business has grown and evolved significantly over the past decade, we’ve welcomed new brands into our family and established showrooms and offices in fifteen countries. As we continue to expand, we see from customer demand that we have an opportunity to redefine our role as enabler of leading, high quality brands in the market. By offering our design expertise, wide portfolio and impressive value chain, Flokk can provide our customers with a high degree of flexibility and service. Through the recent acquisition of OFFECCT, we have broadened our product range from seating to a wide variety of furnishing. And there are further strategic acquisitions to come,” said Lars Ivar Røiri, CEO of Flokk.

“The phrase ‘deep design thinking’ epitomizes how we work, caring sincerely about people and the world we live in. Our goal is to create designs that have positive effects on health, are sustainable and beautiful. This requires our best efforts and full attention at all times. We never give up. And we emphasize thoroughness and involving, iterative processes in our pursuit of perfection,” said Christian Lodgaard, Senior Vice President, Products and Brands.

Flokk prides itself on innovative visual concepts. Aesthetics play an important role in today’s society, communicating values and purpose. Flokk ensures that what works functionally and ergonomically, also looks and feels right.

The vision of Flokk is to inspire great work. They believe in people truly putting their hearts and minds into their work. With their passion for furnishing, they contribute to others fulfilling their potential.

About Flokk

Flokk makes furniture designs improving well-being and performance, based on comprehensive insight into the needs and work of real people. Through a range of selected brands, we offer products and know-how for work and public spaces, providing customers and partners with a high degree of flexibility and service. All rooted in quality insights into people's needs in working or situations.

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About Triton

The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe, focusing on businesses in the Industrial, Business Services and Consumer/Health sectors.

Triton seeks to contribute to the building of better businesses for the longer term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth. The 29 companies currently in Triton's portfolio have combined sales of around €13.9 billion and around 86,000 employees.

The Triton funds are advised by dedicated teams of professionals based in Germany, Sweden, Norway, Finland, Denmark, Italy, the United Kingdom, the United States, China, Luxembourg and Jersey.

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