Fonecta sells its data service to LeadCloud

18.10.2019

Helsinki (Finland), 18 October 2019 – Fonecta, a company of the Triton III portfolio company European Directories, will sell its data services business to LeadCloud. This arrangement will create one of the largest players in the industry focused on targeting sales contacts.

The transaction as well as the transfer of Fonecta's data services, customers and 13 employees will take place on October 31 this year. Production and sales of customer data services will continue uninterrupted during the transition period.

“The combination of two strong players in the industry opens up entirely new opportunities for product development and offering our customers even wider packages,” says Hannu-Matias Nurmi, CEO of LeadCloud.

Cloud-based integration platform LeadCloud is a brand of LeadVenture Oy. In connection with the transaction, the business will receive a significant investment from Juuri Partners, a Finnish venture capital firm, which will also become the main owner of LeadCloud.

“The deal is a great opportunity for both Fonecta and LeadCloud. Fonecta Data Services receives a trusted owner who invests heavily in developing and selling services. For Fonecta, this deal is a strategic choice that enables us to focus on digital marketing and reputation management,” says Mari Eklund, CEO of Fonecta.

Fonecta will continue to provide its customers with comprehensive digital marketing and reputation management services with a focus on digital advertising, websites and web accessibility solutions. Fonecta's strength lies in its in-depth knowledge of Finnish companies and its long experience in digital marketing.

The data services B2B and B2C Focus Group Services, Information Services of the Population, Register Center and Traficom as well as Mail and SMS Services will be transferred to LeadCloud in the business acquisition. A service agreement with LeadCloud for a transitional period ensures uninterrupted service delivery to customers.

About Fonecta

Fonecta provides businesses with powerful digital solutions for online discovery, marketing, and better customer understanding. The service portfolio covers all stages of the purchasing process, from raising interest to consideration and purchase. Fonecta's mission is to help Finnish companies improve their digital competitiveness. The company employs approximately 350 professionals in five locations, serving 36,000 corporate customers across Finland.

About Triton

Since its establishment in 1997, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors. The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe. Triton seeks to contribute to the building of better businesses for the longer term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth. The 40 companies currently in Triton's portfolio have combined sales of around €16 billion and around 77,600 employees.

For further information: www.triton-partners.com

Press Contacts

Triton
Marcus Brans
Fonecta Oy
Mari Eklund, CEO