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DTG to sell Suurland Outdoor to SOOOH Venture


Amsterdam (The Netherlands), 22 October 2019 – DTG, a company of the Triton III portfolio company European Directories, will sell Suurland Outdoor to SOOOH Venture. This represents the next step to ensure a prosperous and sustainable future for the company. The parties have agreed not to disclose the financial terms of the transaction.

Suurland Outdoor, which was founded more than 35 years ago, is a leading Out Of Home media company in the Netherlands, providing local companies the opportunity to advertise on digital and analogue boards in the Dutch municipalities. Suurland Outdoor is headquartered in Eindhoven and has more than 2,000 digital and analogue boards installed in more than 50% of the Dutch municipalities.

"We would like to thank the management team and the employees for their great contributions to Suurland Outdoor for the successful development during DTG’s ownership. DTG has been the owner of Suurland Outdoor for more than 14 years and we view this as an appropriate time for a new long-term owner to continue the development of the company. SOOOH Venture is an ideal partner for Suurland Outdoor with a long-term perspective and can assist the company in the continued transition from analogue to digital boards and further develop the company," says Jessika van Veen, CEO of DTG.

About DTG

DTG is a digital marketing company providing digital marketing services such as websites, SEO and SEA to SME companies in the Netherlands. DTG is a part of European Directories Group which operates through four main brands: DTG in the Netherlands, Fonecta in Finland, Herold in Austria and Dogado in Germany. More information about the European Directories Group can be found at

About Triton

Since its establishment in 1997, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors.

The Triton funds invest in and support the positive development of medium-sized businesses headquartered in Europe.

Triton seeks to contribute to the building of better businesses for the longer term. Triton and its executives wish to be agents of positive change towards sustainable operational improvements and growth. The 40 companies currently in Triton's portfolio have combined sales of around €16 billion and around 77,600 employees. For further information:

Press Contacts

DTG Legal Counsel
Bernadette van Oosteroom