- Since Triton's acquisition, OBH Nordica has become the leading small domestic appliance ('SDA') brand in the Nordic region
- Groupe SEB's and OBH Nordica's operations are complementary and the combined business is expected to further enhance customer and consumer offerings in the Nordics
- The parties have agreed not to disclose the purchase price
Stockholm (Sweden), 9 July 2015
Since Triton's acquisition in 2010, the management and board of OBH Nordica have executed a number of initiatives to improve the Company. This includes: the consolidation of all group functions into the Headquarter in Sundbyberg; the investment in a central warehouse in Finnerödja; an expansion of the China office and the investment in a new brand profile including a new website with an integrated web store. OBH Nordica is now the market leader in its core product categories with strong consumer brand awareness across the Nordic region.
The combined business, backed by Groupe SEB, is expected to have the right scale, expertise and resources to ensure OBH Nordica's future success in a dynamic environment.
'We are delighted to welcome OBH Nordica into Groupe SEB. OBH Nordica holds very strong market positions and enjoys an outstanding reputation and awareness which will allow us to reach our full potential in Scandinavia', says Thierry de la Tour d'Artaise, Chairman & CEO of Groupe SEB.
'We would like to thank the management team, the employees and all other stakeholders for their contributions to OBH Nordica's development. Triton has been the owner of OBH Nordica for five years and we view this as an appropriate time for an ownership change to an industrial owner. OBH Nordica and Groupe SEB fit well together and the combined business should have a good future. We look forward to continuing our investment activity in the Nordics, acting as a responsible owner and an agent of positive change in the businesses we partner with,' says Peder Prahl, Director of the General Partner to the Triton fund.