Stockholm (Sweden), 3 November 2022
Sunweb, acquired by Triton in 2019, is a digital holiday expert and one of Europe´s largest tour operators. The company was founded in 1991 and serves over one million travelers every year in seven European countries. Airtours, founded in 1998, serves around 100,000 travelers annually.
The acquisition of Airtours is an important and highly complementary step on Sunweb’s ambitious growth agenda. Both companies are asset-light, have product offerings that complement each other, sell directly to the consumer, while offering customers full flexibility with the security of a holiday package.
“In 2022, we have been leveraging all the hard work done during the two pandemic years, resulting in the best financial results in our history, increased market shares in our home markets, the introduction of cruises and the launch of Eliza was here in UK and Sunweb in Sweden, following a successful launch in Denmark in 2021. In 2023 we continue building on our improved market position and maintaining our growth. For Scandinavia, we now take an important step towards l becoming one of the largest players in the market,”