Consumer needs, demands and expectations are changing rapidly, resulting in significant disruptions to traditional value chains in recent years. Companies need to be equipped to respond quickly or risk being left behind in what is one of the most challenging and exciting times to be in the consumer sector.
The internet and digital solutions have transformed the way consumers search for information and get exposed to products, how they make choices, how they engage with brands, how they make their purchases, and how they expect goods to be delivered. Digitalisation, big data and artificial intelligence enable companies to rise to the challenge with deep analysis to better understand their consumers while leveraging technology to adapt their operations and consumer offering in these fast-evolving markets.
Triton’s dedicated consumer team has extensive experience in the sector. The investment mandate spans across consumer products, services, e-commerce and retail, but with clear priorities on select subsectors. This includes B2B2C product companies that operate in consumer-focused value chains, and where Triton’s extensive experience in operational improvements can be combined with a commercial transformation focused on end-consumer preferences.
The investment team, supported by a strong network of seasoned executives and in-house senior industry experts, follows a proven process to assess investment opportunities. It starts with a deep review of the target’s position in the value chain combined with a thorough assessment of the uniqueness of the consumer offering.
Triton is working with some of the leading brands in their respective industries as well as with exciting emerging names, from food to furniture, lighting to storage and online retailing to travel.
We work closely with our portfolio companies to develop all areas of the business and to get the right people in the right places. Work spans across the core functional areas such as brand building, sales, pricing, channel strategy and marketing, but is also leveraging Triton’s extensive experience in optimizing supply chains – from procurement and manufacturing to warehousing, logistics and delivery.
Through organic growth and carefully targeted acquisitions, we endeavour to consolidate fragmented markets, turn local leaders into global champions and to drive the digital agenda to its full potential.